Archive for May, 2007

Keeping Kontera out of Sponsored Ads: Easy Method

Tuesday, May 15th, 2007

If you want to make money blogging, you may want to display Kontera ads. Great! You may also want to use some sort of paid posting company like PayPerPost. Great!

Problem: 1) you will want to run Kontera ads in as many posts as possible; 2) you may not run Kontera ads in any sponsored posts.

So, how do you do this? There are several ways. I’ll describe the easy, no programming way here.

When writing your posts, if it’s sponsored (or you just don’t want the ads for some reason)

  1. Place this tag at the very beginning of the post: <span name=”KonaFilter”>.
  2. Write your post content.
  3. Finish with this: </span>

This will work keep the Kontera ads out of that blog post. But, I guarantee you that in the long run, you’ll want to edit your template so that you can auto insert the tags for ever post in a “sponsored” category.

If you’d like to know how to do that, ask and I’ll post more detail. (Update: How to block Kontera Ads.)

How to tell Google you are a paid-to-post blog!

Monday, May 14th, 2007

It’s no secret I’m a supporter of monetizing our blogs. Like John Reese, I think individual bloggers are the ones who decide the content of their blogs.

I also know that in search engines will be trying to distinguish paid-for-links from links that are placed only because someone feels enthusiastic about a site. That means if you are involved in paid posting, you will need to think about how search engines will learn to diagnose which links appear in paid articles and which ones are posted absolutely, positively, entirely for free.

To that end, I have compiled a list of ten features that I think scream “This is a paid-to-post link:”

  1. Links to exactly one domain name in nearly every article.
  2. No zero link articles; no multilink articles.
  3. No links to newspaper articles or blogs in any article posted.
  4. No real images in post. (Image either a tracking image or in tinyurl.)
  5. Very commercial topic.
  6. No adsense in blog post at site that normally runs adsense in blog posts.
  7. Lots of posts on car insurance, mortgages, loans, travel and detox!
  8. No identifiable focus for the blog.
  9. Javascript blogrolling rolls on sidebar that is shared with many other blogs in a rag-tag assortment of niches.
  10. Blog shows icons or displays a large fraction of these: My blog log, digg, blogcatalog, fuel my blog, U comment/I follow tag, I disclose tag, review me tag, PayPerPost tag or payU2blog tag.

Mind you some these features will appear on non-paid to post blogs. But if your blog shares more than 8 out of 10 of these features, I can guarantee you that Google will figure out many of the links are mostly paid for!

If I had any readers at this two week old blog, I’d ask you: What symptoms do you think scream “these links are paid for?”

Categories drive traffic to your blog.

Monday, May 14th, 2007

Did you know using categories and tags can increase your blog’s visibility and traffic rank? Well, it can!

Using categories brings interested visitors to your site at least two ways. First, by collecting together articles on similar topics, the categories help improve Search Engine Optimization (SEO) and help the search engines find your articles. Second, the category tags inform those using technorati or other feed services that you’ve published an article on a topic of interest; often they visit. So, it’s useful to use plenty of descriptive tags and categories.

However, there is a down side to using lots of tags: How do you keep from cluttering your sidebar with an infinite number of tags while using a large variety of informative tags?

There are several possible methods: (more…)