In “Is your blog easy to read?” Muhammad Saleem recommends the second. He also guides bloggers to an online readability tool to test the reading level of your blog.

Guess what readibility level I rated? Yep. I write like I’m in grade school.

I used the tool to test Volokh.com a blog written by a bunch of law professors: they write at the junior high level.

I bet you’re wondering about Muhammad Saleem’s blog’s readibility level? Highschool.

Reasons to comment

So first, let’s examine what commenters goals generally are. The three I am aware of are:

1. To participate in a conversation with another blogger or blog community,
2. To publicize our own blog.
3. To drop a link and get Google link juice.

I know, many people will deny motive #2 and vehemently deny motive #3. Nevertheless, I think in honestly, most must admit our motives are often mixed. Frankly, I think we’ll behave better if we admit rather than deny selfish motives.

And now, on to the Goldilocks Principle of blog comments.

What is the Goldilocks Principle?

We all remember Goldilocks. She tried out Pappa Bear’s bed (too hard); Momma Bear’s bed (too soft) and finally found Baby Bear’s bed (just right.)

“Just right” was medium. The Goldilocks Principle is: leave medium length comments.

Why is “medium” the correct length for a comment.

• “Medium” length comments are conversational.
  Since we were children, we have learned that the best conversationalists express some interesting opinion or provide useful information.

  An interesting snippet of conversation must be longer than “Uh, huh.” or “Yeah. Could you hand me a beer.” At the same time, if you intend to converse, you must give the other person a chance to speak. In particular, you must permit the blogger who wrote the post to be able to comment. To this end, it’s best to avoid a long dissertation.

• Medium length comments publicize you and your blog

Say you leave a very short comment like “Great post!” and drop a link. Do you think the blogger or the bloggers fan are going to think, “Wow! I bet she has lots to discuss at her blog?

No. You will spend a few minutes loading the page, scrolling and clicking and get, at best a link. If you spend an extra minute and leave a thoughtful medium length comment, you can sometimes get clicks to your blog.

Say, you leave a very, very long comment. Maybe you post 7 paragraphs (I have done this.) If it’s a good comment (or a particularly silly one) , some blog visitors might click your links.

So that seems good, right?

Mostly, wrong. If you find yourself typing 7 paragraphs into a comment box, you should stop and edit down to 2 paragraphs. Then write a blog post, link the blogger and leave a trackback!

That’s the way to use comments to publicize your blog while also building decent content appropriate to your niche.

• Medium length comments get you link juice!
  We are now on the the totally selfish reason to leave medium length comments. Yes, we must admit it, sometimes one of the reasons you want to leave a comment is to get a dofollow link. But you know what, if you leave the classic fly by “Great post” comment, you run the risk of having your post deleted. It’s up to the blogger who controls the blog. So you will have wasted your time loading the page, clicking the comment box and what not.

  In contrast, if you leave a decent medium length comment, you’ll get that link.

  Oh, and guess what? If you get in the habit of leaving decent comments, you will probably train yourself to actually read the blogs you visit. Then, you’ll find yourself wanting to write long comments, which will inspire your own blog posts.

  And guess what? There is a darn good chance, the person whose post you discussed will be inspired by something you said and eventually link you back.

  And that, ambitious blogger, is the way to get real, editorial links from comments!

Does this all sound selfish? It sort of is. That’s kinda’ why the strategy works!

That’s why I’m using the tactic I’m describing right now! I was about to leave a long comment at Riley Central’s post “Blog Commenting” where Damien discussed the idea length of comments.

As I was typing, I remembered that if a post makes me want to write 7 paragraphs, that means that blogger wrote a thought provoking post. I figure my readers might want to read the interesting blog post. So, I tell them about that post!

Will Damien of Riley Central or his visitors will read my trackback and read my post? I don’t know. Will Damien link me? I don’t know.

But they won’t read or link my blog if I leave a bajillion long comment in his comments thread! Then watch to see if the other blogger responds, my experience is they do respond roughly 1/3 of the time!

Now, you practice!

Now everyone, I encourage you to practice. Leave ‘medium’ comments here and at other blogs. Tell me what you think makes a good comment. And if you find yourself going on and on, write your own blog post describing your thought to your readers and link me!