How well does Kontera work?
Tricia asked me how well Kontera works. The short answer is: I don’t really know.
However, now I’ll give some details so others can judge whether or not this method of montetizing a blog is worth a try.
To test out Kontera, I signed up for the service and then installed the javascript on my very new diet blog which gets very, very little traffic. We’re talking maybe 40 hits a day at most (and most of those are me.)
I installed Kontera on 5/5/2007. Between 5/5/2007 and 5/27/2007, I’ve had 760 Net Impressions, 15 clicks and made $1.70. So, based on the data I have I’d expect to make $2.24 per thousand impressions.
Is this good or bad?
Well, obviously, $1.70 in 22 days is chicken feed. However, $2.24 per thousand impression is enough to make running Kontera ads worthwhile for a hobby blogger who mostly wants to cover the costs of blogging and maybe buy a few beers a week. And that’s what Big Bucks Blogger is all about! (Yes, I should be chicken feed blogger, but who wants to call their blog that?
Ok, so why is $2.24 per thousand somehow “pretty good”. Well, my knitting blog currently gets over 2000 impressions a day. About half are regular visitors; half are sent by search engines.
Anyway, with over 2000 a day on the knitting blog, one might guess I could get $4.50 there — assuming that Kontera works as well on a knitting blog as on a diet blog (which it probably doesn’t. )
Ok, but do I really expect to make $4.50 a day on a diet blog? Actually, I anticipate being able to make more — possibly $10 a day. 
Here’s why:
Given the interest in dieting, I suspect I should be able to eventually get at least 2000 impressions a day. So, that would mean $4.50 a day. Maybe.
But, the reason I expect more than $4.50 is simple: Right now a huge number of Kontera impressions are … me! And I don’t click on the ads.
In fact, I suspect I create over half the impressions because I always view the blog after clickiing publish plus I create impressions when Wordpress displays my blog in the editing window! Given how often I save and reload a page before clicking “publish”, or check pages after adding something to the sidebar, I’m probably responsible for at least 20 impressions a day– that’s is over over half the 40 impressions a day.
So, when I get real traffic, the click rate should double and I expect $10 a day. Maybe.
Is that good, bad or indifferent? Well… I guess that depends on how much you think you want to make on a blog! As for me, I’m communicating with Kontera to see if I can add “bigbucksblogger.com” to my Kontera account. I’d like $20 a day even more than I’d like $10 a day.
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6 Responses to “How well does Kontera work?”
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It sounds like Kontera might be worth trying.
I wonder if it works better on certain types of blogs than others due to the type of keywords it select to advertise depending on the content within a post? You know how some forms of advertising, google Adsense in particular, work better for niche blogs and websites?
Thanks for the link. BTW it’s not working quite right - it has part of your blog addy in it too.
Same for the first link in the SR PPP direct post. 
I’m sure Kontera will work better on some blogs rather than others. I can see that words like “recipe” and many diet terms highlight on my diet blog.
I just added to my knitting blog. The words “translation” and
sock” are Kontera linked in Working Heel Turn on DPNs
The sock link may interest many knitters. The translation link probably won’t!
More work for Kontera
Does any one know how to prevent Kontera link on my blog navigation links?
http://empowertube.blogspot.com
I justimplement it on my site let i will wait for it how it performs
$10 a day is already very good. But not that good for 1000 impression. With that many impression I would expect $20. I thought Kontera would increase the click through because many people wouldn’t click just once, but many time on one page.
Maybe I’m wrong ?