Make Your Blog Easy to Read: Heck, even a Ph.D can.

November 5th, 2007

Which blog do you prefer? One that makes easy things hard to understand? Or one that makes difficult things easy to understand?

In “Is your blog easy to read?” Muhammad Saleem recommends the second. He also guides bloggers to an online readability tool to test the reading level of your blog.

cash advanceGuess what readibility level I rated? Yep. I write like I’m in grade school.

I’d say that’s not bad for a gal who has also written stuff like Ensemble-average equations of a particulate mixture. :)

I used the tool to test Volokh.com a blog written by a bunch of law professors: they write at the junior high level.

I bet you’re wondering about Muhammad Saleem’s blog’s readibility level? Highschool.

Two tips to avoid Duplicate Content: Robots.txt or Meta Robots WordPress Plugin

November 5th, 2007

Do you use tags? Did you know they can bash your Google Page rank? But you can fix that?

Reading Graywolf’s blog, I was reminded to watch out for duplicate content issues and Wordpress. It turns out that the wordpress default doesn’t nofollow “tags”.

Because bloggers who tag posts tend to create zillions of tags, they often end up with exactly one post in a many individual “/tag/” directories. This nearly always create duplicate content, which is not a good thing.

You’ll want to fix this; it’s fairly easy. I fixed the issue by modifying my robots.txt file.

What’s a Robot.txt file?

The robots.txt file is a plain text file you place in your root directory. It tells robots not to crawl specific files thereby eliminating the duplicate content issue.

The robot.txt file for BigBucksBlogger now reads like this: Read the rest of this entry »

WordPress Vulnerability: Take a little time to check.

November 1st, 2007

Seo Egghead has evidently discovered a WP 2.3.1 vulnerability HTML-tainting attacks. (The vulnerability evidently exists in W.P 2.1). The apparent application is to inject ads into bloggers older posts; these would tend to look like paid links. The problems for you would be a potential drop in page rank.

SEO Egghead recommends bloggers check their posts for insserted links to mp3 sites he has discovered at his site, and provides a plugin for this purpose.

I may be wrong, but I think you need to use his plugin. You should be able to get the same information by clicking “manage” in your dashboard, finding the big “search box” and entering ‘adshelper’. Then, click search. WP will return a list of posts containing links to “adshelper”. Next repeat the search for ’softicana’. If both searches return zero pages, you’re clean.

While your at it: why assume these are the only hacker-advertisers? Take a little time and search for words like “mp3″, “casino”, “mortgage”, “viagra” and anything else you can dream up. If you find anything, blog about it so other bloggers can learn and check.

With luck, if my suggested method of testing useless, and you really do need to use the plugin, Seo Egghead will pop in and tell us I’m wrong. (I asked at his blog last night, and I’ll keep checking for an answer .)

Are you wondering how I did?
I seem to be ‘clean’ on both ‘adshelper’, ’softicana’ and a variety of other terms I dreamed up.

Hmmm… Plugin idea
If these sorts of HTML tainting attacks are common, I should probably write a plugin that periodically scans all blog posts for a standard set of blacklist terms, plus terms in the users own blacklist. Monthly checks at all our blogs would let us catch these things and warn others. It would be an easy plugin… hmmm….

If readers do run this test, and any come up “tainted”, I’ll seriously consider writing that plugin. Meanwhile, I need to get through updating all my existing ones first!